Raising Trump

Santiago Essays, Personality December 9, 2017

By Ivana Trump


In her newly published memoir, Raising Trump, Ivana Trump reflects on life as the mother of the three Trump children – Donald Jr., Eric, and Ivanka – and recounts the lessons she taught her children as they were growing up. Her ex-husband, The 45th President of the United States, Donald Trump, has spurred an outcry of media spotlight onto the Trump family and so we turn to Ivana to talk about what life was like in the Trump household. Raising Trump is a non-partisan, non-political book about motherhood, strength, and resilience. Ivana, who raised the children, proudly instilled in them what she believes to be the most important life lessons: loyalty, honesty, integrity and drive.



Nothing is worse than bratty, spoiled rich kids, right? You just want to rip the silver spoon right out of their mouths. Off the top of your head, you can probably think of a few adult children of the super rich who’ve thrown tantrums on airplanes, been arrested for drunk driving, made a sex tape, and wasted every advantage.

My three children – Donald Jr., Ivanka and Eric – are the opposite. While campaigning for their father last year, they were praised for their intelligence, poise, dedication, and confidence. Many Americans got their first looks at my kids at the Republican National Convention in Cleveland in July 2016 when they gave speeches to support their father. Even the liberals on CNN couldn’t think of anything to criticize about them. It is a singular experience for a mother – even one who lived under an intense media spotlight for forty years – to watch her children excel on the world stage. Some people considered the three of them to be Donald Trumps finest accomplishments − including Hillary Clinton. At the town hall-style Presidential debate in October last year, a man in the audience asked the candidates to mention one thing they respected about each other. Hillary said, “I respect his children. His children are incredibly able and devoted, and I think that says a lot about Donald.”

The credit for raising such great kids belongs to me. I was totally in charge before our divorce, and I had sole custody after the split. I made the decisions about their education, activities, travel, childcare and allowances. When each one finished college, I said to my ex-husband, “Here is the finished product. Now it’s your turn.”


Donald might not have been the greatest husband to me, but he was a good father to the kids. Obviously, they adore him and are fiercely loyal to him. If he were a horrible Dad, that would not be the case. If Donald wants to write a book about fatherhood, I would be happy to read it, but Raising Trump is my story, from my perspective, about what I did, and still do, for my fantastic family.

It wasn’t easy to raise three kids as a full-time working mother, even with nannies. During my fourteen-year marriage to Donald, I designed the interiors of the Grand Hyatt Hotel and Trump Tower, was president of Trump Castle (the only woman in the top job of any Atlantic City casino) and the Plaza Hotel, winning the prestigious Hotelier of the Year award in 1990. After I left the Trump Organization, I wrote three international best-sellers, and made tens of millions selling House of Ivana clothes, fragrances and jewellery on HSN Tampa, QVC London, and TSC Canada. No matter how busy I was, I had breakfast with my children every day. I sat with them at dinner every night, and helped them with their homework (I loved algebra) before going out in a Versace gown to a rubber chicken charity event. The kids and I celebrated, travelled and grieved together. Our bond was, and is, our most valuable possession.

By all rights, as children of divorce, surrounded by wealth and forced into fame, Don, Ivanka and Eric could have become the most damaged, druggie poor little rich kids on the planet. Instead, the boys are devoted fathers and husbands, and are jointly running a multi-billion dollar company. Ivanka is a marvellous mother and wife, founded her own business selling apparel, jewellery and shoes, authored two books (her new one, Women Who Work, was inspired by me), and is now a special advisor to her father about improving the lives of women and mothers. I think Ivanka played a big part in Donald’s victory. Voters looked at her and thought, “I like her. I trust her. She loves her father so he cant be that bad.” Who knows? One day, she might be the first female – and Jewish – POTUS.

People ask me the secret of my mothering success. There’s no magic recipe to it. I told the kids, “Don’t lie, cheat or steal. Don’t smoke, do drugs or drink.” I was strict and demanding, but always loving and affectionate. I encouraged sports and competitiveness, and enriched their lives by exposing them to different cultures and the arts. I always held them accountable for their actions and didn’t let them get away with anything. I showed them dignity, diligence and determination by example, and gave them age-appropriate responsibilities and rules, which they followed without question, or there’d be hell to pay.



I raised them right and they turned out fabulous. It seems simple. And yet people are shocked that they’re not losers, or in need of a lifetime of intensive therapy. Assumptions about public people are often misguided. If Saturday Night Live were accurate, Don would be stiff, serious and humourless. But he’s actually very sensitive, wryly funny and utterly smitten with his five children and wife Vanessa. Eric is pegged as dimwitted, helpless and naïve, but he’s a master conversationalist, sharply intelligent and full of energy and enthusiasm. And Ivanka. Well. People think she’s all hard polish and elegance, a control freak and little princess, but really, she’s down-to-Earth, empathetic, insightful, vulnerable at times and deeply caring about the people she loves and her causes.

I decided to share some stories about every stage or their lives, from infancy until now, to set the record straight about who they really are. I’m also going to share some stories about my own childhood and early life so you understand exactly who I am. The mother makes the child. I learned everything I needed to know about how to be good parent long before I became the original Mrs. Donald Trump. If you admire my children and would like to raise accomplished, ambitious winners of your own, you’ll pick up some ideas from me on these pages – or from the kids themselves. Don, Ivanka and Eric have contributed their own stories and insights, too, in boxes, like this one:


I’m immensely proud of our mother and excited about her writing this book. She is an amazing mom, teacher and inspiration to all of us. Were all incredibly grateful to have grown up in such a loving and close family.”

Not every daughter in the world would be so excited and grateful to have her mother divulge stories about her adolescence and ex-boyfriends. But Ivanka neednt worry. She was very good. If she did anything wrong, she knows I would have killed her.


Mom was tough. She did not put up with nonsense, and I love that about her. I think her toughness is her greatest trait. She’s also elegant, charming, and funny. Her personality covers a wide spectrum. There are a lot of people who can be charming, but they might not be tough. Many tough people are not charming or fun. Our mom has a fun little devious laugh. She can tell a story and be so funny conveying a toughness that grips people and commands respect. She is the opposite of a pushover.”

What can I say? The kid gets me.

Roberto Coin

Santiago Jewellery, Personality November 24, 2017

A man with ambition and drive, a man with a heart. Roberto Coin’s greatness is rooted in his commitment to social responsibility that characterizes his personal life and his brand. An epicurean who refuses to conform, remaining enchanted by the mysteries and wonders of life.


When I was still working in my hotel in England, I received a precious lesson by one of the most memorable clients I hosted. The client was Earl Mountbatten who once told me that, a great man, must have a great memory to be able to remind himself that he has a heart. This lesson changed my life, it has been the starting point of my commitment in the social responsibility field that has characterized both my personal life and my brand over the years. Today I am on the Board of Directors of the World Diamond Council that – together with the United Nations – founded the Kimberly Process. Every diamond used in my brands creations is certified with the conflict free origin. Besides diamonds, I am committed to keeping any gold furnished by producers who are suspected of human rights violations out of the supply chain. I had the chance to speak In Shanghai at the UN pavilion about responsible luxury as the desirable future of the jewellery industry as well as in many other occasions that have all given me immense gratitude and recognition, both professionally and personally.


I used to say that I am a businessman who fell in love with creativity and not a creative man who become a businessman. I used to work in the hospitality business at the beginning of my career. I worked in Italy, France, Switzerland and England where in 1968 I opened the Duke of Richmond Hotel. At 34 years at the peak of my career, I decided to change my life completely and follow what was my dream since the beginning: working with my creativity. The most iconic expression of fashion and beauty to me was Jewellery and that is why I decided to take this direction instead of fashion or interior design. I took a big risk, starting a new adventure in a field in which I had no knowledge but only a strong instinct to create jewels like works of art. Today I can say that my bravery at 34 made my dream become my current reality.

I have more hobbies than spare time. That is why my family considers me a hyperactive person, always busy in reading, gardening and discovery. My hobbies make me feel alive and they nourish my creative vein. But I have to say that, after many years spent travelling all the world, hosting a few good friends with good wine and good food has become my favourite and most exotic party time.


From the first steps that I took in the world of Jewellery, Ive always wanted the Roberto Coin brand to be an eccentric entity, born in an unusual way and definitely unlike anyone else. As a matter of fact, it was already clear to me in 1996, when I launched the brand, that it would represent diversity, and I knew that it was exactly this diversity to become the fundamental characteristic of its identity. I create more than 500 new models every year aimed to beat globalization and give women the opportunity to find a different jewel, able to enhance their uniqueness. I used to say that being different is an art, as you need a certain artistic consciousness to cultivate your unique identity.


Driven by my passion for history and mythology I got in contact with three very special stories. Three tales that mixed reality and imagination, as is the nature of every true legend, and led me to a fundamental choice for my future. The first legend belongs to the world of ancient Egypt. The Pharaohs believed that the ruby was a sort of talisman capable of, if kept in contact with the skin, guaranteed love, joy and everlasting health. The second legend narrates the tale of Burmese warriors who wore the ruby for protection on the battlefield. And lastly, the third legend comes from an old Hindu myth in which rubies were considered to be the precious fruits of the sacred Kalpa tree – the tree of hopes and desires.

In 1996, for the first time I signed all the pieces of my Appassionata collection with a small ruby casted inside. The idea to set the stone in the internal side of my jewels, allowing the direct contact with the skin, appeared to me as a magical message of good wish to women. Over the year this hidden ruby, which is the most invisible signature ever chosen by a brand, has become famous worldwide giving me one of my favorite nickname: the collector of rubies.

Russian women in London

Santiago Personality July 1, 2017


By Alexandra Shishlova


Today, many call London the picturesque centre of the world. The United Kingdom is one of the most desired places to live in for various Russians as well as Europeans. England, however, is one of the only countries that no longer wants to be part of the substantial European Union. English people are trying to separate themselves from the majority of the world and want to be by themselves. In their opinion, this is possible in the near future. Prime Meridian acts as a speciality and intercepts their vast territory.


In this article, I will commence to discuss the outstanding differences and similarities between European or Russian women and English women. People in England are not influenced by stressful conditions. Rather, they are surrounded by tranquility and adore the manner of reciting as well as delivering jokes. Comprehending English humour is more challenging than people can imagine, especially at its peak. This would be particularly in the case of anatomy jokes, which would be around the human body. Exquisite irony from playwrights, which include George Bernard Shaw and Oscar Wilde, is understood by everyone. Nevertheless, falling trousers, witty remarks about toilets, comments about contamination and unpleasant talk of Mr Bin and Benny Hill call for embarrassment from other nations. Anyhow, perhaps we cannot perceive the subtle English humour.



‘Insular psychology’ is not nearly the same as other Europeans and the adherence to English traditions is recognised. In other words, we call this conservatism. My English girlfriends traditionally use two taps with hot and cold water, a chain on their toilet and block out any sounds of criticism about changing windows or doors in extremely old houses. Surprisingly and legally, this change is not always possible to accomplish in every household. Traditions remain traditions. Eventually, it provides national integrity and defends the strengths in their character within the context of globalisation. This is a place of eccentrics and everyone has free will to do whatever they want or crave.


Santiago Personality December 2, 2016


A Morning with Dewi Sukarno

The first thing I do when I wake up in the morning is play with my dogs. I caress them and give them love. Ever since I was a child, I always loved dogs. I currently own fourteen dogs. Toy Poodles, Tea cup Poodles, Japanese Chins, 2 Pugs, 1 Imperial Shih Tzu and the rest are mostly Chihuahuas because they are small and easy to look after. I then have my coffee and watch the news on TV or I will read the newspaper. At ten my staff come to work and we discuss my scheduled television work, talk shows, conferences I have been invited to and so forth. I have two secretaries, one for my social calendar and one for my television work.

Life after the late President Sukarno

I was only thirty years old when I became a widower and my daughter was very young, three and a half. She was an only child and grew up with me and the nanny and I remember thinking it is important for her to have a male figure in her life. She went to kindergarten when she was two years old so she could have playmates. I knew it was good for her brain to have many people to interact with, not just me and
the nanny.

Iwas married to such an accomplished man, the president, he was powerful and charming and had all the wisdom of the world. This allowed me the security to find a partner that I could build a life with, someone a similar age to live with till the end. It would be such great fun to create the most beautiful life together, a companion, I thought. And soon I found someone. We lived in Switzerland for three years. We had a beautiful house with a big garden, like a park, you would see the swans and wake up to birds singing. I had hundreds of roses. It was a dream life but unfortunate things happened and we are no longer together. I realized it was very difficult to be a widow of such a great man because you hesitate to
marry again.

When I moved back to Paris, I soon found love again. We lived together for seven years, my daughter was very happy, but then in 1981 one of the Sukarno family weddings was taking place in Jakarta and I was invited to attend. From the period of 1970 to 1980, fourteen years under the regime of general Suharto, there had been no word of the late Sukarno. No media was brave enough to write his name. People had been very afraid but things were changing by 1981. When I came back with a child, people were so overwhelmed. We would be walking in the street and they would take my hands, crying, taking pictures. All the newspapers started writing about us. It was my duty to bring my daughter back to Indonesia to meet with her brothers and sisters. I wanted her to learn the language and culture of her father and so we returned to Indonesia.

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My Career and ambition

I worked in Indonesia for ten years before I retired from my business but it was not easy to work there. My first home in Jakarta was confiscated from me so I had to work hard to rebuild a life for myself and my daughter. Most Asian women or wives of presidents after they are ousted are dismissed. I was a consultant and agent for European and American construction companies, French, Italian, Spanish, all in heavy industry and machinery. There was an American and English consulting and engineering company that I also worked for. It was a very busy time for me as I was determined to succeed on my own terms.

My energy and ambition came from my anger. When you look at all of the injustices in this world, how can it not make you angry? It made me angry as a child and even now as an adult. I see the world and I want to fight. This is what gives me my drive. I want to fight to solve these injustices, did you see the image of the five-year-old boy in Syria? These atrocities give me energy to keep going. I now work as a television personality in Japan and continue my philanthropy work too.  My passions are also artistic. Painting has always been a part of my life and I won many competitions as a child. I am currently part of two exhibition groups and every year we present two paintings. My current inspiration is women or young ladies with their dogs. Poetry is also a big love of mine and something I do too.

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Being in the Public Eye 

Being in the public eye is part of my life. I enjoy it very much to be in the limelight. But being in the lime light comes with its advantages and disadvantages. When I used to live in Paris that was a very glamorous time in my life. I used to love to dress up in all the the classics like Chanel, YSL, Pier Cardin, Guy Laroche and so forth. It was a very avant-garde period of my life and I had a great time. My social life was exciting and the culture of Paris society was fun back then.

In general, being known affords you some benefits. You can have a good reservation in any restaurant; get invited to great events; explore the world; you have tax advantages too and get to meet influential people. The disadvantage is of course the constant desire from the public to take your photos, especially in Japan where they give you no privacy. You will also struggle to be loved by everyone. When you are popular, I have learned that you should never compare yourself to anyone else. Through my television work people see me on the screen and they put me on a pedestal, they adore me but others who are on that same level of fame, they may not like me because of jealousy or envy. You cannot satisfy everyone and must accept that not everyone will like you.

I am very outspoken and honest. I say what I want. Most Japanese people were taught not to express their feelings. Showing emotion is seen as vulgar or weak, therefore some of what I say is controversial. It has afforded me great strength in some aspects of my life though. There is a proverb; smiling always brings happiness. I have gone through many hard times in my life and my sense of humor has saved me. Even in the most difficult of times when you are hitting your head against the wall, remember that happiness is a state of mind.

I believe everyone is given the chance but if you have no purpose and do not take the opportunity, then you miss it. Struggle is good because it motivates you to better yourself but it is up to you to be happy.

Beauty & Longevity

I am very careful with food and what I eat because when you get older it’s important to keep your blood clean. I eat less meat and take a lot of tofu and soya bean products as it is all the protein without the fat. To keep spiritually young is of vital importance too. You must have emotional drive, strong beliefs, good mood and moves and a heartfelt belief that you are beautiful. Compliment yourself daily and appreciate those times you open a newspaper and an article touches you. Do things that move you. Talk to good friends, discuss positive things. When you surround yourself with beautiful music, conversations, surroundings and people – you become beautiful too. You must also remain interested and curious in everything. Challenge yourself to new things as it will keep you feeling alive. When people complain they have eaten this, tasted that, worn that dress – they get bored of everything –they complain – and then they age very quickly – the skin will become dry and drop. Some people blame everybody or everything: society is wrong, this is wrong, my job is unfair… instead of making the effort themselves. You have to challenge yourself to keep youthful.

I like to explore and go on adventures, this keeps me young. I was surfing on a dolphin during my latest exploration in Japan. I’ve done bungee jumping, I do pole dancing lessons and ballroom dancing too. For me, the greatest luxury is to be mentally, economically and spiritually free. Independence. When you can say what you want to say, do what you want to do and feel how you want to feel. Working for Japanese TV is tough and I do have obligations but I am very grateful. I work hard and will work till my death but I will always find the time to enjoy my life..