Santiago Fashion March 26, 2015

 3 lowLui’s is a contemporary womenswear label that combines conceptual ideas with contemporary form. Kiki Lui founded the label after graduating from the London College of Fashion in Fashion Design in Womenswear.

The brand was launched in 2013 after her graduation and after winning both the best womenswear award and becoming the overall winner of “ASOS LTD 100 Collection“. Her clothes run the gamut from ready to wear to evening wear. While still studying, she worked in high-end fashion houses such as Luella, Giles and Vivienne Westwood.

Her background is her foundation in developing contemporary fashion and concept building, and is also present in her signature elements in design details and silhouette, inspired by architectural building.

The label is based on the principle of bringing out the character in contemporary women. At its best, fashion is an exploration of the inner self by clever use of materials and shape and further refined in the cutting and details.The essential components of the label are simplicity and clean outlines, with masculine colours in the details.

Lui’s inention is to create the image of contemporary women by developing new ideas about materials and cutting. Her couture is designed to create a way of exploring modern womens’ character in a way that expresses their individuality .

Last but not least, Lui’s ready-to-wear collections include timeless luxury pieces with innovative designs in which classic feminine shapes and modern structures are blended. The brand represents contemporary women who seek both elegance and beauty. These and more can be seen on